Recording - How to Move From Effective Advertising to Strategic Marketing - Sp21

Course Length
90 mins

Tom Hershberger



Presenter: Tom Hershberger, Cross Financial

This 90-minute program will be presented live on: April 1, 10:00-11:30 a.m. Central Time
Recording available through: July 1, 2021
Price: $275


The resources used to support sales and marketing efforts is expanding and changing daily. Traditional promotion solutions, focused on mass media and direct selling, are giving way to target marketing, digital communications and social media. So where is the proper balance to develop effective activities. The secret lies in strategic marketing, a condition that demands effective planning and execution. This session will help clarify the critical decisions that must be made to ensure that every sales and marketing investment is producing an acceptable return on investment (ROI). Attend and learn how to adopt a strategic approach to promotion planning. Learn how to use an easy-to-follow process to prioritize and implement your marketing efforts.


Target Audience: Senior management, branch managers, marketing officers, marketing committee members

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