Compelling Advertising for Community Banks - Fa19

Course Length
90 mins

Tom Hershberger


Upcoming Sessions


Presenter: Tom Hershberger, Cross Financial Group

This 90-minute program will be presented live on: September 26, 2:00-3:30 p.m. Central Time
Recording available through: December 26, 2019
Price: $275


You've been there before, the newspaper deadline is this afternoon and you need an ad...quick! What do you do? Participate in this session and learn how to develop effective advertising using a few basic principles that will improve your mass media and direct communications. Avoid the common mistakes of cute clipart and headlines. Utilize the correct strategies for developing highly effective headlines and supporting copy. Learn how to balance your communications and optimize your marketing investments with proper planning of your advertising, market segments and products. If your organization uses advertising and direct mail to support your marketing efforts, encourage your managers and marketing committee members to participate in this informative, how-to session. Together, they will all benefit from the information, drawn directly from successful bank promotions.


Target Audience: Senior management, branch managers, marketing officers, marketing committee members

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