The GSB Online Seminar Series

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: November 21, 2:00-3:00 p.m. Central Time Recording available through: February 21, 2020 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.   Session 6 - Early withdrawal penalties give you fresh opportunities to differentiate your bank from the competitors to aggressively grow retail deposits.  We all have them and consumers hate penalties!  Most consumers don't even realize that they vary between banks.  Meanwhile competitors are increasing penalties to protect their interest margins.  Now you can learn how to turn this into a new business development opportunity to protect your interest margin and win new properly-priced deposits.   Explore a new twist on traditional CDs that tears down an unnecessary barrier to new deposit growth Exploit the weakness of your competitor’s penalties today to aggressively solicit new funds immediately.    Reference Materials at: https://thefinancialbrand.com/76215/bank-credit-union-certificates-deposit-marketing-cds/ https://www.bai.org/banking-strategies/article-detail/higher-interest-in-higher-rates-opening-eyes-as-fed-rates-rise   Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: October 10, 2:00-3:00 p.m. Central Time Recording available through: January 10, 2020 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.                                                 Session 2 – Exploration of advanced approaches to equipping the front line to win and retain properly-priced, long-term savings deposits.   How high-performing banks equip and train their front line to optimize employee engagement Key elements of de-commoditizing CDs and negotiating each stage of the time deposit sales process including the “dollarizing” process and showing how offers compare to competition Specific talking points used by bankers to win and retain deposits without resorting to rate matching Optimal approaches to using a “back-pocket” savings account to keep deposits from leaving   Reference Materials at: http://independentbanker.org/2016/01/spotlight-on-specials/ https://www.linkedin.com/pulse/10-ways-make-cds-cool-again-neil-stanley/     Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: October 24, 2:00-3:00 p.m. Central Time Recording available through: January 24, 2020 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.   Session 4 - Specific ways banking is changing the way depositors transport their savings into the future.  Putting enhanced processes, products, and technology in the hands of the front line to transform them from order takers to financial professionals.  Bankers are leaving behind the approaches that make them look like the old-fashioned metro bus route and instead offer deposit products and services that look more like Uber and Lyft.   Positioning our people, products, and processes to meet depositors where they are by understanding the long-term savers “journey” Redesigning our methods of engaging depositors that puts the depositor’s needs and wants clearly at the heart of the approach to help them see that we will take them where they want to go Preparing everyone involved to display respect for the best interest of the depositor and bank in the most positive way Pricing to facilitate optimal impact on attrition, cannibalization, and growth Promotion strategies to get the attention of the right people at the right time with the right message   Reference Materials at: https://www.linkedin.com/pulse/10-ways-make-cds-cool-again-neil-stanley/ https://www.bai.org/banking-strategies/article-detail/from-commoditized-to-customized-deposits     Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: November 14, 2:00-3:00 p.m. Central Time Recording available through: February 14, 2020 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.   Session 5 - Utilizing a new category of withdrawal-only deposit accounts to reduce attrition, minimize cannibalization, and grow properly-priced, long-term retail deposits.  Learn how bankers have discovered they can give depositors the high yields and short commitments they are looking for as long as we do it via withdrawal-only accounts.   Deep dive on these hybrid offerings that blend features of time deposits and savings deposits to create better outcomes that possible with only the classic formulations of accounts Explore what innovators have done and discovered as they have used these products for many years Consider what the future evolution of these products might be as they minimize cannibalization and yet contribute energy to retain and attract profitable long-term retail deposits   Reference Materials at: http://zafin.com/our-articles/savings-account-saves-accounts/ https://thefinancialbrand.com/73678/banking-rates-deposits-accounts-cd-savings/     Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: September 26, 2:00-3:00 p.m. Central Time Recording available through: December 26, 2019 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.                                                 Session 1 – Overview of the state of the industry regarding long-term retail funding.   Understanding the magnitude of contractual long-term funding within your financial institution How to enhance your long-term savings offers without emphasizing interest rates How some of your competitors are equipping the front line today to competently and confidently engage depositors to win and retain properly-priced, long-term savings deposits Innovative deposit offers your local competitors maybe using without your knowledge How to measure and track pricing and sales results Quantifying your bank’s net interest income enhancement opportunities Where and how to harness the opportunities rate volatility offers   Reference Materials at: http://www.bankingexchange.com/news-feed/item/7449-big-flip-coming-in-deposit-costs http://www.fmsinc.org/Documents/MemberCenter/WhitePapers/TimeDepositPricingandSalesOptions.pdf https://www.bai.org/banking-strategies/article-detail/adding-time-deposits-to-the-strategic-agenda   Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More

Presenter: Neil Stanley, The CorePoint This 60-minute program will be presented live on: October 17, 2:00-3:00 p.m. Central Time Recording available through: January 17, 2020 Price: $225   As “surge deposits” become a thing of the past bankers across the country are observing that more effective management of liquidity and funding are becoming an increasingly important part of success in banking.  As interest rates and loan-to-deposit ratios increase community bankers need a robust understanding of the processes, products, and analytic tools needed to attract and retain properly-priced, long-term funding.  These sessions present the art and science of retail deposit pricing and sales today.                                                 Session 3 – Exploration of advanced approaches to create alignment within the bank enabling the bank to harness the opportunities to attract and retain properly-priced long-term retail deposits in any rate environment.   Rising interest rates create opportunities for depositor windfalls Keeping CD Specials special and profitable How to offer windfalls to depositors while limiting the risk to your financial institution Changing interest rates create opportunities for your bank and depositors simultaneously Old-fashioned CDs have outlived their usefulness in some cases.  Discover what some banks are now offering as the next generation of contractual long-term savings Detailed approach to measuring and monitoring value creating in long-term retail deposits   Reference Materials at: http://www.fmsinc.org/Documents/MemberCenter/WhitePapers/PricingLeversForTimeDeposits_Pt1.pdf http://www.bankingexchange.com/news-feed/item/7264-11-steps-toward-better-cd-promotion http://www.fmsinc.org/Documents/MemberCenter/WhitePapers/MaximizingPerformanceOfTimeDepositPromotions.pdf     Target Audience: Bank executives, finance officers and staff, retail officers and staff, client experience/marketing officers and staff, and chief innovation officers Read More